The Department of New Media and Communication Held the Event “Fundamentals of Communication: Advertising 101”

The event “Fundamentals of Communication: Advertising 101”, organized by the Department of New Media and Communication of the Faculty of Communication, was held on Tuesday, October 21, in Room 513, Block B. The event was coordinated by Asst. Prof. Dr. Esra Pelin Güregen Dereboyu, Chair of the Department of New Media and Communication, and featured Varol Döken, Creative Partner & CCO of Ahtapot Agency, as the guest speaker.

 During the event, Döken shared with students the fundamental concepts of advertising, strategy development processes, and the importance of establishing effective communication with the target audience, drawing on his extensive experience in the communications sector. Emphasizing the relationship between creativity, positioning, and brand communication in advertising production processes, he provided students with the opportunity to connect theory and practice through current industry examples.

At the end of the program, Asst. Prof. Dr. Esra Pelin Güregen Dereboyu presented Varol Döken with a certificate of appreciation for his contributions. The event was part of the department’s ongoing efforts to strengthen students’ practical experience by fostering close collaboration with the industry.