Influencer Talks Day” Event Held at Fenerbahçe University

The “Influencer Talks Day” event, organized by the Fenerbahçe University Faculty of Communication, Department of Public Relations and Advertising, took place on Monday, November 25, 2024, at the B Block 513 conference hall. The event brought together digital content creators, influencers, and industry professionals with students for a full day of insights and inspiration.

The opening speech was delivered by Prof. Dr. Gülay Öztürk, Dean of the Faculty of Communication. The first guest, holistic astrologer Duygu Demir, explored the connection between creativity and astrology within digital content creation and shared her experience in building and engaging an audience.

Digital content producer Buket Akdağ offered insights into the dynamics of the influencer industry, the behind-the-scenes challenges, and the importance of personal branding. She also expressed her willingness to support students interested in the field.

Özgür Özyurt, brand coach and digital content creator, discussed the future of the digital world, the evolving impact of artificial intelligence on business models, and introduced his digital marketing agency. Photographer and columnist Yeşim Mutlu inspired attendees by recounting her journey into the industry and how she sustains her motivation over time.

Content producer Jülide Kır shared her transition from academia to the media industry, offering insights into running her own agency and managing social media strategies. The event concluded with actress İpek Erdem, who reflected on her acting career and the intersections of art and digital content creation.

Throughout the event, students engaged actively with the speakers through Q&A sessions, gaining firsthand knowledge from professionals. Sponsored by Listerine, Neutrogena, Porty, and Giftmundo, the event provided a comprehensive perspective on the digital content and influencer ecosystem.