Master Class 5: “Let’s Say We Found the Idea… How Do We Integrate It?” Held

Master Class 5, titled “Let’s Say We Found the Idea… How Do We Integrate It?”, was held on December 9 in Classroom B211 on the 2nd floor of B Block.

The training was delivered by Ulaş Bozan, Founder of The Zero Point Project, as part of Prof. Dr. Gülay Öztürk’s Integrated Marketing Communication course. The event addressed key points related to the development of creative ideas, brand-aligned integration processes, and achieving strategic coherence in marketing communications.

Students had the opportunity to gain comprehensive insight into the stages required for the effective implementation of an idea, sectoral dynamics, and practical application examples.