June 15, 2026
Within the scope of the PRA458 Advertising Practices course conducted by Asst. Prof. Dr. Ece Doğan Erdinç, the Founder and CEO of Digital Exchange, Emrah Pamuk, met with students.
At the event held on June 9 at 13:00 in classroom B313, Pamuk made evaluations on the transformation of traditional marketing into digital, the rapid change within digital marketing itself, and the contributions of digital advertising to marketing processes.
Throughout the event, current approaches in digital advertising, the positioning processes of brands in the digital world, and the benefits provided to brands by an integrated marketing communications perspective were discussed. Sharing examples from his industry experiences, Pamuk contributed to students' ability to correlate their theoretical knowledge in the field of advertising practices with current industry practices.
The event provided an important experience-sharing opportunity for students aiming for a career in the fields of digital advertising and marketing communication.
