From Media Planning to Communication Strategy: New Generation Media Ecosystem Discussion Held

The discussion titled “From Media Planning to Communication Strategy: New Generation Media Ecosystem”, organized by the Department of Radio, Television, and Cinema of the Faculty of Communication, was held on December 17 in Classroom L01, Block B.

The discussion was led by Kezban Saki Yaltırak, a professional prominent in the field of media planning and management, and the event was coordinated by Prof. Dr. Oya Şakı Aydın. The session addressed the transformation from media planning to communication strategies in the digital media environment, and evaluations were shared on the structure of the new generation media ecosystem, strategic communication approaches, and sectoral transformations.

Participants had the opportunity to gain comprehensive insights through examples related to current media practices, the evolution of communication strategies, and the functioning of the digital media ecosystem.