Azra Salt, a third-year student in the Department of Public Relations and Advertising at Fenerbahçe University Faculty of Communication, participated in an international internship program in Azerbaijan organized through department stakeholder the Advertising and Marketing Communications Association (REPİD).

Within the scope of the program held between July 27 and 31, the student had the opportunity to closely examine various fields of the communication sector, such as television, radio, marketing, advertising, and production.

Observing the operations of television and radio broadcasting throughout the program, the student visited Artmood Agency—which operates in 360-degree marketing—and gained insights into agency management, project development, and advertising processes. Additionally, the student reinforced her industry experience by conducting professional observations regarding production and content creation workflows.

Observing the operational systems of different organizations on-site, the student met with leading industry professionals to exchange insights. Experiencing a different segment of the communication sector each day allowed the student to evaluate industry practices from a holistic perspective.