Industry Meeting in the Digital Advertising Course: Team Guerilla Marketing Met with Students

As part of the “Career Days” events organized by the Career Center and Alumni Office of Fenerbahçe University, students met with industry professionals within the scope of the Digital Advertising course conducted by Prof. Dr. Rukiye Gülay Öztürk.

Within the framework of the event, Ozan Eren Kayan, Retail Department Director at Team Guerilla Marketing, met with students. During the talk titled “Digital and Retail Marketing in the Age of AI,” the transformation of the digital advertising industry, AI-supported marketing processes, and field experiences were shared with the students.

The presentation also provided information about Team Guerilla Marketing’s operational structure in the retail, event, and digital sectors, as well as its project management-based business model. In addition, service areas such as merchandising, field research, guerilla marketing, social media management, influencer collaborations, production, and event organization were discussed through industry examples.

During the event, which attracted significant interest from students, evaluations were made regarding current practices in digital and retail marketing, team management processes, creative communication strategies, and the impact of artificial intelligence technologies on the sector.

At the end of the event, which enabled students to directly engage with industry experiences, a certificate of appreciation was presented to Ozan Eren Kayan for his valuable contributions.