Masterclass 11: Brand Communication Strategies Event Held

As part of the “Masterclass 11: Brand Communication Strategies” event organized by the Department of Public Relations and Advertising at the Faculty of Communication of Fenerbahçe University, Beymen Deputy General Manager Berrin Özduman met with our students.

Moderated by Prof. Dr. Elif Başak Sarıoğlu, the event addressed strategic approaches in brand communication, crisis management in the digital world, social media communication, and the process of building sustainable brand relationships with consumers. Sharing her experiences regarding current transformations in the sector and communication strategies, Berrin Özduman provided valuable insights into her professional experience in the field of brand management. The program concluded with an interactive discussion session during which students’ questions were answered.

At the end of the event, Prof. Dr. Elif Başak Sarıoğlu presented a certificate of appreciation to Berrin Özduman.